· Assess client's specific needs and determine overall functionality of online catalog.

· Collaborate with client or ad agency to establish appropriate look of catalog.

· Produce professional and customized graphic design optimized for on-line use.

· Scan and image process brochures, catalogs, photographs, drawings and logos.

· Integrate on-line presentations with existing brochures, paper or CD catalogs,
 product sheets, technical documentation, price lists and product specifications.

· Utilize on-line multimedia (audio, video and animated gif's) as appropriate.

· Organize catalog, define categories and subcategories, apply product attributes
  (e.g., color, size) and collect/format product data to construct on-line catalog.

· Supply converters/drivers to clients with common data formats including Access,
 Excel, FileMaker Pro, dbase, Oracle, Sybase, Informix and other ODBC compliant.

· Provide secure transactions via credit card, purchase order, check or digital cash.

· Host catalog via high speed connections and provide back-up site for reliability.

· Enable clients to quickly update catalog via a Web browser (Netscape, Explorer).

· Write programs to connect on-line catalog with client's internal product database.

· Develop and implement direct mail promotions and other publicity campaigns.

· Adapt and integrate existing marketing/sales/advertising strategy with Web site.

· Design, construct and administer on-line surveys for buyers or other visitors.

· Register site with Web search engines to promote catalog and increase traffic.

· Measure and assess on-line statistics for all products viewed and/or purchased.

· Link catalog to customer, distributor, supplier, industry or other Web sites.